01
Shadow
Drop a pixel. ScaleQ scores purchase intent for every session with AI and ML, at zero impact to live traffic.
sess · a9192high intent
sess · b0264mid
sess · c7331low
AI checkout intent · Built for Google UCP
Drive your high intent shoppers through checkout.
ScaleQ identifies high intent shoppers in real time with AI and ML, then drives them through checkout so more orders complete. Works on everyday checkout and peak events. Runs in shadow first, so you can measure lift in shadow before you activate anything.
Drive through lane
Why now · Google UCP
Commerce is going agentic.
Google's Universal Commerce Protocol is bringing AI agents into the buying flow. A growing share of checkout traffic will soon be agents acting for real shoppers. The stores that can read both human and agent intent, and act on it at checkout, will win the moment.
Illustration only, not live data. As agentic commerce grows, the human and agent mix will keep shifting.
The problem
Your best shoppers get stuck at the checkout bottleneck.
Ready to buy shoppers hit the same one size fits all checkout as everyone else, so real purchase intent leaks into abandonment. And a new class of AI agent shoppers is arriving that most stacks cannot even identify.
The solution
Identify high intent. Drive it through.
ScaleQ scores every session, human or AI agent, for purchase intent and value in real time with AI and ML. It then fast tracks the highest intent shoppers straight through checkout: a drive through lane to purchase. Everyone else keeps your normal flow, and nothing changes for customers until you activate.
TrafficHuman & AI agent sessions
→
ScaleQReal time intent scoringVertex AI · ML
→
DecisionHigh intent → drive throughothers: normal flow
→
OutcomeCheckout completedGMV lift
How it works
Shadow, calibrate, drive through.
02
Calibrate
Set the drive through threshold per context and traffic profile. Fast track the right share of shoppers on everyday checkout as well as peak events and busy seasons.
drive through band 20–30%
03
Drive through
Activate when ready. High intent and agent shoppers are driven straight through checkout. Measure the GMV lift against your baseline.
drive throughonhigh intent
completed orders↑vs baseline
projected GMV+4%directional
Runs on Google Cloud
No checkout change
Everyday + peak
Kill switch always on
Proof
Clear outcomes, measured.
Figures are directional PoC bands from instrumented shadow readouts, not guarantees.
100%
of sessions scored for purchase intent in real time, human and agent
+3–5%
pilot GMV lift on instrumented checkout · long term target +8–10% with data
20–30%
high intent drive through band, calibrated for everyday checkout and peak events
UCP
agent traffic identified and driven through, designed for Google UCP (roadmap)
Ecosystem
On Google's stack, ready for agentic commerce.
ScaleQ runs on Google Cloud with Vertex AI, and is built for the Universal Commerce Protocol. Zazmic is our Google Cloud and Vertex AI technology partner.
Built on Google Cloud
A real product, deployed and measured.
The ScaleQ engine is built on Google Cloud from day one and validated on a live stage environment.
Cloud Run
MVP v0.9.1 stage deployment. Serverless checkout gateway with staged rollout and a kill switch always on.
Vertex AI
Online prediction blended with deterministic rules. Scores every session for purchase intent in real time.
BigQuery
Shadow and gateway events land in BigQuery, powering the pilot readouts merchants review before activation.
Architecture workshop and proof of execution (POE) review completed in collaboration with Zazmic, a Google Cloud partner (June 2026).
Get started
Wherever you are coming from.
For merchants
Lift GMV by driving your high intent shoppers through checkout, on everyday traffic and peak events. A two week shadow trial, measurable lift before you activate.
Start a shadow trial ›For the ecosystem
A control point for agentic commerce on Google Cloud, with technology partner Zazmic.
Partner with us ›Founding team
Built by an operator who has lived the problem.
ASAlex Wonchul Shin
Founder & CEO
Nearly two decades across ecommerce and retail, AI driven strategy, M&A, and go to market in the US, Korea, and APAC. Building ScaleQ to help ecommerce recover revenue at the checkout.
Ecommerce & Retail
US B2B SaaS
Global Big4 & Boutique Strategy Consulting
US advisory network
SF · TiE Silicon Valley (CXO member)
NY / NJ · B2B Professional Network
Measure the lift before you turn anything on.
Two week shadow trial. No live traffic change, no checkout change.
Book a shadow trial